Catherine, originally from Sweden, moved to the US at age 10 and had always been passionate about international travel, experiencing foreign cultures personally, and continuing her polyglot journey. She studied French, Italian, and Chinese before traveling to India. This journey led to a deep connection with Indian culture and history, laying the foundation for Gaia Amore. Her mission was deeply rooted in fairness and the preservation of culture, lamenting how much of our cultural heritage has faded into history. Realizing that her love for fashion, history, and culture perfectly matched the goal of building a luxury brand, she aimed to preserve and revive artisan skills based on generational knowledge.
During her discussions with early potential partners, Catherine found significant synchronicity between their purposes. The strict requirements for transparency and authenticity in these relationships highlighted a unique business model that matched her personality. Driven by a desire to help others, she embarked on a mission to design a brand that prioritizes people. Her travels often brought emotional challenges, especially when learning about the struggles of artisans and their families. Yet, it's this empathy that validates Gaia Amore and motivates Catherine every day.As the brand nears its second year of business, its ambitions have evolved, now including ventures in the Metaverse with digital fashion and a digital store, alongside working on the 2023 fashion collection. The team looks forward to many collaborations and partnerships in the brand’s future, always striving for greater transparency in the supply chain. The goal is to build a community of patrons who value hand-crafted goods and are keen to know who makes their clothes, shoes, and accessories. They are committed to cherishing artisans whose unique crafts and skills are treasured by a global community. This approach aims to change how we value our products, encouraging purchases that are loved and treasured for a very long time.